CLIENT BRIEF
Design packaging for a tube of shower steamers to grab more attention on the shelf. Current packaging is a plastic tube but want to go more eco-friendly with recyclable cardboard. Keep the current logo and use of the royal purple consistent with our brand.
CREATIVE PROCESS
For this project, our team opted for a distinctive hexagonal box to craft a unique-looking product. I took the lead in implementation of design and began by examining the hexagonal box template to start the problem-solving process. I knew the current logo and color would be a challenge to incorporate into the packaging without distracting from the overall design. I began by experimenting with color on each panel and encapsulated the logo in a circular band. After various iterations, I successfully developed a collection of exclusive scents for the packaging, achieving an appealing appearance on retail shelves and making it an ideal choice for gifting.
