CLIENT BRIEF
A vibrant brochure that showcases the diversity of this office. We are open to different sizes but needs to fit in a standard size folder that holds other materials.
CREATIVE PROCESS
I chose a bi-fold 11”x17” (8.5”x11” folded) to begin so that it could easily fit and live in a standard folder. I began playing around with the idea of “diversity”. I went ahead and intentionally broke the rules of the Eccles brand (with permission) and introduced a mix of colors to communicate the diversity in this office. I aimed for this to be an interesting, abstract and colorful piece to prompt the reader to want to open it and read further.
