CLIENT BRIEF
Design a logo and packaging for a supplementary drink mix product targeted at women of all ages seeking hormone-balancing support. Infuse a sense of sophistication into the branding that will resonate with the target demographic.
CREATIVE PROCESS
I initiated the process by creating a distinctive brand identity, emphasizing simplicity and sophistication. My goal was to achieve a wordmark that exuded a soft, feminine, and subtly curvy aesthetic. Once the logo was finalized, I proceeded to design the supplement pouch, focusing on simple elegance while incorporating beautiful colors and textures to ensure it stands out to consumers on the retail shelf.
