CLIENT BRIEF
An awards program for ACI displayed in a 3 panel layout. Needs to look clean and elegant appropriate for a formal award ceremony.
CREATIVE PROCESS
I started my creative process by asking myself, “how do I make concrete visually interesting?” and I immediately came up with an idea of a 3D concrete block being the front and center piece of this program. I kept it minimalistic to allow it to fit in a formal setting yet allowing the 3D blocks to keep it visually interesting enough to engage the reader. I loved the challenge this client gave me and they were thrilled with the result.
